Monetizing Attention (Pre-Order)
Building a very compelling curriculum from the process, complete with tools and resources that drive success in monetising digital goods.
Hello Family and Friends,
This project has always been a reflection of my personal journey and interests, building products in hindsight that address problems I’ve experienced personally.
Most of us know that distribution is the most important thing on the internet. Without it, you are not seen. Today we battle the weight of distribution versus ownership, the ability to monetize directly or through others. Everything feels binary. I think a lot of this has to do with the fact that while distribution is preferred over all else, the missing link is both knowing and having the ability to engage your customers at scale. Sure you can have an email or a relationship with customers on the platform… but how do you build a connection in a more cohesive way? How do you meet your customers where they’re at, but also bring them together?
I think NFTs can solve this.
A very good friend of mine who has spent his career in and around monetizing digital content has been gently suggesting that The Newsletter is wildly underperforming relative to its potential in revenue.
We’re going to be spending some time sorting that out through The Wiz Effect.
If there's interest, I think we can build a very compelling curriculum from the process, complete with tools and resources that drive success in monetizing attention in the digital economy.
So, I set up a preorder page – if we hit 50 orders we'll get to work, (otherwise we'll issue refunds by the end of the month).
Preorder Monetising Attention.
Thank you for supporting TWE.