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Why Fans Are the New Creators
You are a creator.
So are your fans. A fan is someone who creates content related to the thing they love and engages with other fans in that community. Fans have always been creators—the difference now is that there’s more opportunity for them to create, and technology makes it easier for them to do it on their own terms.
Fans have always been the new audience; now they're also becoming publishers, creating their own media channels where there were none before (and sometimes even supplanting existing publishers).
Why Fans Win on Your Platform
The most popular platforms in the world, from Facebook to YouTube to Netflix and beyond, offer fans an unprecedented level of control over the content they consume. Fans can engage with their favorite creators directly and leave comments on videos. They can also subscribe to those channels and get updates whenever they publish new content.
Fans are now the producers of social media; they become curators themselves because they choose what to follow on their feeds and what not to watch or hear about it.
They become investors by paying for content directly through subscriptions or indirectly through ads that help support those creators financially (this is why it's so important for brands like ours).
And finally, fans are users who provide feedback about how we're doing our job well (or not) by sharing their opinions with us via email or reviews on iTunes etc...
Building Fandom with a DAO
DAO stands for Decentralized Autonomous Organization, which is a type of organization that runs autonomously and without any form of centralized control. A DAO can be thought of as a digital version of its analog counterpart — an organization whose governance and operations are controlled by its members without the need for any central entity or management team.
The idea behind DAOs is that they are a new way to organize and incentivize people. In this article, we will explore some examples of how you can use DAOs to build your fandom.
Tokenizing the Attention Economy
Tokenization is a new way to monetize content
Tokenizing the attention economy is a new way to monetize content
How to Build Immersive Worlds with NFTs
It's true that NFTs are digital assets, and they have value. But what other kinds of things can be made into NFTs? Maybe you're a writer who dreams of creating an immersive world that your readers can explore. Maybe you want to make a video game with characters whose stories exist on the blockchain. Or maybe you want to build a theme park where people could spend their time in an interactive experience like Marvel's Avengers: Endgame VR ride at Disney California Adventure Park. The possibilities are endless!
The best part about building worlds with NFTs is that it doesn't require any programming knowledge; all you need is a good idea, some creativity and an artist or designer who knows how to bring your vision to life using 3D models—the same kind of tools used by video game developers around the world every day!
The creator economy is here, and we get to decide what it looks like.
This means that fans have become creators in their own right — not just by making fan art or cosplay, but also by funding projects directly with their dollars and attention. The creator economy largely runs on a tokenized attention economy, where brands pay creators for their content with tokens called NFTs (non-fungible tokens) or DAO (decentralized autonomous organization). When you support someone on Patreon or through an ecosystem like Steemit, you’re buying ownership of content that increases in value as more people buy into it — so if your favorite artist sells out arenas and stadiums around the world, your support has made them even richer!
In this new context where everyone can participate in making things happen through micro payments and direct fan support alone...what does success look like?
Conclusion
I’m excited to see what the future holds in this new creator economy. As we get more and more creators creating amazing things, we’ll see a shift in how they can monetize their work and make money from it. It will be interesting to see if fans are willing to pay for content that isn’t being produced by a studio or publisher—and what kind of relationship creators will have with their followers if that does happen!
I hope this newsletter makes you a little smarter towards the weekend. It’s very much a work-in-progress — please send feedback and help me out by submitting the things you come across that make you smarter here.
Thanks for reading
Wisani